Valora Trade Switzerland Expands its Competence in the Snack Category

The Italian snack specialist San Carlo assigned the distribution of its products under the brands San Carlo and Trattoria to Valora Trade Switzerland.

The Italian snack specialist operates worldwide and enjoys recognition and high brand awareness through sponsoring activities in the field of sports (e.g. alpine skiing and motorsports) among its other activities.

The integration of the existing product range under the brand Trattoria is already completed. The San Carlo snack range provides a variety of opportunities to tap its full potential, which is our aim.